Ethical Marketing: Communication and Storytelling for Positive Change

Tell your story & build community around your social cause

Professional development through the

University for Peace - an institution established by the

UN General Assembly

Ethical Marketing: Communication and Storytelling for Positive Change

Tell your story & build community around your social cause

Professional development through the

University for Peace - an institution established by the

UN General Assembly

I want more info!
I want to register!
I want more info!
I want to register!

July 15, 2025

5-week online course

A certificate from the University for Peace, established by the UN General Assembly

ONLY 15 SPOTS AVAILABLE

Register now!

Strategies for using virtual communicative tools

How to find support, funding and a voice for your organization online

Understand the top tools for social engagement

Close communication with your course facilitator to gain crucial, personalized feedback.

Deep relationships with a tight-knit, international network of alumni.

A certificate from the Centre for Executive Education within the United Nations established University for Peace.

This course is designed with a flexible schedule to accommodate working professionals and includes personalized feedback from your instructor.

This course is designed with a flexible schedule to accommodate working professionals and includes personalized feedback from your instructor.

Flexible schedule and compelling content

With an average of 4-6 hours of work per week, this online course is made for your busy schedule. It includes videos, live webinars, articles, and forums for discussions.

week 1 The Ethics of Marketing
week 2 How Emotions Can Change Hearts and Minds
week 3 The Marketing Mix and Social Media
week 4 Audience and Community
week 5 Strategy Meets Function
week 6 Bootcamp (optional)

We offer flexible payment plans should it be helpful. Get in touch!

The course cost is

$650

Enroll with a friend a receive a 10% discount!

Meet the facilitators!

Meet the facilitators!

Laura García is a Mexican multimedia storyteller with a wide range of television and online experience. She started working as a multimedia journalist back in her hometown of Mexico as a photographer for a newspaper. Between 2008-2009, she lived and worked in Austin TX for a little while before coming to the UK in September 2011. Since then, she has worked in different newsrooms across the UK: ITV Meridian, BBC South East, BBC Radio Kent, NBC News, R4's The World Tonight and ITN's Channel 5 News. As a result of growing interest in UK politics since the vote to leave the European Union, every once in a while she works as a foreign correspondent for Imagen Mexico, Bloomberg Mexico and Estrella TV in Los Angeles. Currently, she teaches journalists from all over the world how to spot and verify disinformation. She is passionate about diversifying the media, cofounded a social enterprise called PressPad and runs the UK chapter of the Worldwide Association of Women Journalists and Writers.

Shelley Bragg is the co-founder and Marketing and Development Lead for The Centre of GOOD Travel, a New Zealand-based social enterprise focused on transforming travel for a thriving world. For two decades, Shelley led marketing, communications, and business development teams in education, tourism, and the non-profit sector and more recently started sustainability consulting for businesses across various sectors. Shelley is motivated to support purpose-led organizations that are committed to more sustainable futures. Shelley is also the Asia Tour Manager for the Kliptown Youth Program in Johannesburg, South Africa, served on the Board of Directors for the South African Thai Chamber of Commerce, and has founded several different organizations. She recently completed her Masters in Philosophy in Sustainable Development, with a focus on value creation beyond profit within Sustainable and Regenerative Business Models. She is currently based in Cape Town, South Africa, but has had the privilege of calling many different countries “home”.

Laura García is a Mexican multimedia storyteller with a wide range of television and online experience. She started working as a multimedia journalist back in her hometown of Mexico as a photographer for a newspaper. Between 2008-2009, she lived and worked in Austin TX for a little while before coming to the UK in September 2011. Since then, she has worked in different newsrooms across the UK: ITV Meridian, BBC South East, BBC Radio Kent, NBC News, R4's The World Tonight and ITN's Channel 5 News. As a result of growing interest in UK politics since the vote to leave the European Union, every once in a while she works as a foreign correspondent for Imagen Mexico, Bloomberg Mexico and Estrella TV in Los Angeles. Currently, she teaches journalists from all over the world how to spot and verify disinformation. She is passionate about diversifying the media, cofounded a social enterprise called PressPad and runs the UK chapter of the Worldwide Association of Women Journalists and Writers.

Shelley Bragg is the co-founder and Marketing and Development Lead for The Centre of GOOD Travel, a New Zealand-based social enterprise focused on transforming travel for a thriving world. For two decades, Shelley led marketing, communications, and business development teams in education, tourism, and the non-profit sector and more recently started sustainability consulting for businesses across various sectors. Shelley is motivated to support purpose-led organizations that are committed to more sustainable futures. Shelley is also the Asia Tour Manager for the Kliptown Youth Program in Johannesburg, South Africa, served on the Board of Directors for the South African Thai Chamber of Commerce, and has founded several different organizations. She recently completed her Masters in Philosophy in Sustainable Development, with a focus on value creation beyond profit within Sustainable and Regenerative Business Models. She is currently based in Cape Town, South Africa, but has had the privilege of calling many different countries “home”.

The University for Peace, an institution established by the UN General Assembly

The world looks to the United Nations for solutions to complex problems everywhere; from ending conflict and alleviating poverty to combating climate change and defending human rights. As a UN-established institution, the University for Peace works tirelessly to contribute to world peace and progress. Our professional development programs give you the skills to have a positive impact on this world, contributing directly to this mission.

We've run courses with: